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   Articles with "interaction management" as a keyword



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Customer Interaction Management Capabilities on the Micro-Retail Fashion in Indonesia

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recommendations! Published in 2017 at "Journal of Relationship Marketing"

DOI: 10.1080/15332667.2016.1209066

Abstract: ABSTRACT This article aims to investigate and examine Customer Interaction Management Capabilities (CIMaC) as mediator in the relation of Market Intelligence Quality (MIQ) and Customer-Centric Commitment (CCC) with New Product Performance (NPP). A Structural Equation… read more here.

Keywords: customer interaction; management capabilities; interaction management; customer ... See more keywords