A goal-directed interactionist perspective of counterfeit consumption
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DOI: 10.1108/ejm-07-2017-0455
Abstract: Purpose To provide a keener understanding of consumers’ decision-making processes and motivations regarding deliberate counterfeit consumption, this paper aims to integrate insights from several theoretical perspectives and the relevant literature. It proposes an overlooked yet… read more here.
Keywords: goal; counterfeit consumption; directed interactionist; interactionist perspective ... See more keywords