Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising
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DOI: 10.1177/00027642231166872
Abstract: The emotional reactions to interactive advertisements are a relatively new study object, attending the synchronous evolution of the natural interactive platforms. Interactivity has increased thanks to Internet usage, and it can be also attractive for… read more here.
Keywords: political communication; analysis emotional; communication; interactive advertisements ... See more keywords