Effects of interactive marketing on value co-creation in cultural tourism
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DOI: 10.1080/09720502.2017.1420578
Abstract: Abstract To cope with the fierce competition of global industries and the rapid changes of overall environment, cultural and creative industry in the development towards high value-added knowledge-based economy plays a critical role in the… read more here.
Keywords: tourism; interactive marketing; positive correlations; cultural tourism ... See more keywords
The impact of Covid-19 on customer journeys: implications for interactive marketing
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DOI: 10.1108/jrim-03-2021-0078
Abstract: PurposeThe Covid-19 pandemic and the related closures and lockdowns have changed how consumers shop for products and how they consume them. In this paper, the authors focus on how customers' journeys from the awareness stage… read more here.
Keywords: marketing impact; customer; customer journeys; post pandemic ... See more keywords
New frontiers and future directions in interactive marketing: Inaugural Editorial
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DOI: 10.1108/jrim-03-2021-270
Abstract: Introduction Since interactive marketing evolved from a traditional form of direct marketing and e-commerce around three decades ago (Deighton, 1996), it has grown dramatically to be the fastest developing business field with mobile applications and… read more here.
Keywords: future directions; marketing; directions interactive; new frontiers ... See more keywords