Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity
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DOI: 10.1016/j.intmar.2021.03.005
Abstract: Abstract This research investigates whether interactivity of home voice assistants can reduce the consumer's perceptions of intrusiveness when using these products because of their autonomy. To do so, the authors applied structural equation modeling to… read more here.
Keywords: effects home; interactivity; voice assistants; home voice ... See more keywords
Website interactivity may compensate for consumers’ reduced control in E-Commerce
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DOI: 10.1016/j.jretconser.2019.04.003
Abstract: Abstract Existing research has confirmed that consumers may experience reduced control over product consumption when facing new products or limited product choices. This research predicts that interactivity of a retailing website may compensate for consumers’… read more here.
Keywords: control; interactivity; may compensate; product ... See more keywords
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
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DOI: 10.1080/0965254x.2019.1637923
Abstract: ABSTRACT Online sales continue to grow in recent years, and so competition is increasing in the online retail industry. Website interactivity might play a crucial role in enhancing consumer perceptions, attitudes, and responses to retail… read more here.
Keywords: website interactivity; context; interactivity; customer ... See more keywords
Digital Educational Strategies to Teach Skin Self-examination to Individuals at Risk for Skin Cancer
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DOI: 10.1080/10810730.2022.2157910
Abstract: ABSTRACT Skin cancer is the most common cancer in the United States, and early detection of melanoma may lead to diagnosis of thinner and more treatable cancers, resulting in improved survival rates. This study examined… read more here.
Keywords: self examination; skin; skin cancer; skin self ... See more keywords
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
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DOI: 10.1080/13527266.2016.1270344
Abstract: Abstract This paper examines the interrelated effects of respect, ad intrusiveness, and ad interactivity on attitudes toward brands and the publishers that serve online advertisements. Despite widespread use of the term, respect has received almost… read more here.
Keywords: intrusiveness; interactivity; brand site; respect ... See more keywords
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender
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DOI: 10.1080/13683500.2019.1637403
Abstract: ABSTRACT The impact of Integrated Marketing Communications (IMC) has not received sufficient attention in the tourism marketing literature. The objective of this paper is to propose and empirically test a model that captures relationships between… read more here.
Keywords: city reputation; interactivity; imc consistency;
Insight as discovery
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DOI: 10.1080/20445911.2020.1822367
Abstract: ABSTRACT Performance on the triangle of coins problem was observed when participants could physically change the configuration of the problem as they explored potential solutions. Participants were filmed as they worked on the problem. One… read more here.
Keywords: participants could; high interactivity; experiment; insight discovery ... See more keywords
Examining the mediating role of social interactivity between customer engagement and brand loyalty
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DOI: 10.1108/apjml-10-2019-0576
Abstract: PurposeThis study aims at identifying and examining the mediating role of customer engagement behavior and social interactivity onbrand loyalty.Design/methodology/approachA correlational study design was adopted in this study to collect data (online survey) from 400 online… read more here.
Keywords: social interactivity; brand loyalty; interactivity; engagement ... See more keywords
Interactivity in online pension planners enhances engagement with retirement planning – but not for everyone
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DOI: 10.1108/jsm-02-2018-0082
Abstract: Purpose People around the world are not sufficiently capable or willing to engage in retirement planning. New technological tools have been proposed as a promising solution to foster involvement and consequently encourage retirement planning. This… read more here.
Keywords: pension; retirement; interactivity; online pension ... See more keywords
Interactive Inference Under Information Constraints
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DOI: 10.1109/tit.2021.3123905
Abstract: We study the role of interactivity in distributed statistical inference under information constraints, e.g., communication constraints and local differential privacy. We focus on the tasks of goodness-of-fit testing and estimation of discrete distributions. From prior… read more here.
Keywords: information; interactive inference; inference information; information constraints ... See more keywords
The role of interactivity on customer engagement in mobile e-commerce applications
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DOI: 10.1177/14707853211027483
Abstract: This research investigates the role of interactivity and service quality toward customer engagement (i.e., co-developing, influencing, augmenting, mobilizing) in the context of mobile e-commerce applications (apps). Based on a survey of 717 mobile e-commerce app… read more here.
Keywords: mobile commerce; customer engagement; interactivity; role interactivity ... See more keywords