Strategic Communication as an Emerging Interdisciplinary Paradigm
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DOI: 10.1080/1553118x.2018.1494181
Abstract: ABSTRACT This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary status of strategic communication is described through a content analysis… read more here.
Keywords: communication; communication emerging; study; interdisciplinary paradigm ... See more keywords