Uncovering patterns of consumers' interest for beer: A case study with craft beers.
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DOI: 10.1016/j.foodres.2016.11.043
Abstract: To uncover patterns of consumer interest in craft beers, the authors explored the quality perception of craft beers in a panel of industrial mass-marketed beer drinkers (n=150) and examined the differences in interest for this… read more here.
Keywords: craft beers; brewery; interest beer; interest ... See more keywords