The Use of Interest-Inventory Measurements in Marketing Education: Improving MBA Student Team Effectiveness
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DOI: 10.1177/0273475319872235
Abstract: Business schools face the dual challenge of keeping students highly engaged in courses with exceptionally broad scope, like the introduction to marketing principles, while simultaneously instructing them in the increasingly specific and technical skills that… read more here.
Keywords: team; student; use interest; interest inventory ... See more keywords