Physician’s interest to meet the sales rep and sample need: Implication to pharmaceutical detailing and sampling efforts
Sign Up to like & getrecommendations! Published in 2020 at "International journal of healthcare management"
DOI: 10.1080/20479700.2020.1859757
Abstract: The pharmaceutical firms’ detailing and sampling effort of a new drug play an essential role for the success of the new drug launch. Their sales reps want to meet the physicians to introduce their ... read more here.
Keywords: sales rep; meet sales; detailing sampling; physician interest ... See more keywords