Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study
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DOI: 10.3390/ijerph191710746
Abstract: People show a separation of intention and behavior in green consumption, and promoting actual green purchase behavior is more important than purchase intention. This study adopted a conflicting environmental decision paradigm to investigate behavioral and… read more here.
Keywords: green products; self interested; green consumption; loss ... See more keywords