Social software and internal communicators’ gatekeeping sense of self
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DOI: 10.1016/j.pubrev.2017.12.004
Abstract: Abstract Social software creates opportunities for internal communication. Public relations literature suggests it affords more two-way internal communication that can meet the ideal of symmetry as promoted in the excellence theory (Grunig, 1992). This study… read more here.
Keywords: internal communication; software internal; software; internal communicators ... See more keywords
Internal communicators’ understanding of the definition and importance of employee advocacy
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DOI: 10.1016/j.pubrev.2020.101946
Abstract: Abstract In recent years, employee advocacy has evolved as a hot topic that has generated a lot of buzz in todayos public relations, marketing, and business circles. In spite of the growing relevance of employee… read more here.
Keywords: definition; advocacy; public relations; employee advocacy ... See more keywords