The Effects of Internal Marketing and Entrepreneurial Orientation on Innovation in Family Businesses
Sign Up to like & getrecommendations! Published in 2017 at "Journal of the Knowledge Economy"
DOI: 10.1007/s13132-017-0516-7
Abstract: The purpose of this paper is to examine the effect of internal marketing and entrepreneurial orientation on innovation in family businesses. By reviewing related literature, the relationships among internal marketing, entrepreneurial orientation, and innovation were… read more here.
Keywords: family; marketing entrepreneurial; entrepreneurial orientation; internal marketing ... See more keywords
Service failure and problems: Internal marketing solutions for facing the future
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2016.08.007
Abstract: The issues of elderly consumers remain under researched despite a rapidly aging population in most countries across the globe. We examine the service failure and complexity of problems of a nursing home for seniors and… read more here.
Keywords: marketing solutions; service; internal marketing; service failure ... See more keywords
The relationship between internal marketing and the organizational commitment of doctors and nurses at Mardi Waluyo Hospital, Metro Lampung Indonesia
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Healthcare Management"
DOI: 10.1080/20479700.2016.1267947
Abstract: Abstract Background: The quality of a hospital's service is strongly associated with its human resources performance. Employees’ performance will improve if they have a commitment to the organization employing them. A way to enhance this… read more here.
Keywords: waluyo hospital; mardi waluyo; internal marketing; hospital ... See more keywords
The nexus between internal marketing in hospitals and organizational commitment: Incorporating the mediation roles of key job characteristics
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Healthcare Management"
DOI: 10.1080/20479700.2018.1551951
Abstract: ABSTRACT Purpose: This study assesses the effect of internal marketing on the organizational commitment of health workers, with the mediating roles of salient job characteristics in this relationship evaluated. Design/methodology/approach: A correlational design was applied… read more here.
Keywords: health workers; internal marketing; commitment; job ... See more keywords
The Impact of Internal Marketing Activities on Mandatory Volunteers in Sport: A Case from the 2019 Military World Games in China
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Global Sport Management"
DOI: 10.1080/24704067.2023.2197460
Abstract: Mandatory volunteering may contribute to creating lifelong volunteers for the society and building social/human capital for individuals (Huang et al., 2009). However, it is possible that mandatory volunteering may not lead to greater intention to… read more here.
Keywords: volunteer; volunteering; mandatory volunteers; impact internal ... See more keywords
Effects of internal marketing on job satisfaction in the banking sector
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-07-2018-0190
Abstract: Purpose The purpose of this paper is to verify the relationship of job satisfaction in the banking sector with its antecedent constructs (financial rewards and psychological rewards) and the mediating role of internal marketing in… read more here.
Keywords: job satisfaction; relationship; marketing; internal marketing ... See more keywords
Effects of internal marketing on strategic orientations in the banking sector
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-08-2020-0437
Abstract: PurposeThe purpose of this study was to assess whether internal marketing tends to influence the perception of bank employees regarding the strategic orientations of banks toward the market, brand and value. The authors also aimed… read more here.
Keywords: marketing strategic; marketing; strategic orientations; internal marketing ... See more keywords
Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism:
Sign Up to like & getrecommendations! Published in 2020 at "SAGE Open"
DOI: 10.1177/2158244020945712
Abstract: Internal marketing involves planning, implementing, and assessing strategies focused on the internal customer (employee), who, at the same time, looks to strengthen their organizational commitment.... read more here.
Keywords: influence internal; marketing dimensions; dimensions organizational; internal marketing ... See more keywords