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Published in 2017 at "Journal of Vacation Marketing"
DOI: 10.1177/1356766715614344
Abstract: A qualitative approach was employed to examine how Chinese hotel guests perceive international chain hotels in different travel destinations (i.e. China and abroad) under the same brand. A total of 13,204 reviews were retrieved from…
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Keywords:
international chain;
chain hotels;
hotel;
different travel ... See more keywords