Creating Brand Commitment and Brand Equity in International Food Companies Through Sustainability in European Countries
Sign Up to like & getrecommendations! Published in 2025 at "Business Strategy and the Environment"
DOI: 10.1002/bse.70117
Abstract: This study investigates the impact of corporate social responsibility (CSR) and customer brand equity (CBE) on brand commitment (BCO) towards a leading international food company, employing a crossâcultural comparison between Spain and France. By addressing… read more here.
Keywords: food; brand equity; brand; brand commitment ... See more keywords