A new conceptual model for international franchising
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DOI: 10.1016/j.ijhm.2018.05.024
Abstract: Abstract International franchising has been widely studied from the franchisor perspective, as it relates to why and how firms decide to expand by viewing it as a uni-directional perspective. With the increased volume of international… read more here.
Keywords: international franchising; model international; conceptual model; model ... See more keywords