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Published in 2018 at "International Marketing Review"
DOI: 10.1108/imr-11-2015-0239
Abstract: Purpose The purpose of this paper is to examine the role of small- and medium-sized enterprises’ (SMEs) domestic network structural attributes on their ex post internationalisation strategic innovation and adaptiveness in the host country. Design/methodology/approach…
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Keywords:
sme international;
network;
role;
domestic network ... See more keywords