New Research on Designing Elements of an International Marketing Mix
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DOI: 10.1080/08911762.2019.1620457
Abstract: It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research in marketing. I welcome all… read more here.
Keywords: research; international marketing; marketing; elements international ... See more keywords
Terrorism, competitiveness, and international marketing: an empirical investigation
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DOI: 10.1108/ijoem-03-2016-0065
Abstract: The purpose of this paper is to research the relationship between terrorism and multinational enterprises (MNEs), focusing on operational costs, marketing planning, supply chain management, and distribution activities. Terrorism is a growing threat to internationally… read more here.
Keywords: research; terrorism; paper; investigation ... See more keywords
Revisiting international marketing strategy in a digital era
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DOI: 10.1108/imr-02-2019-0080
Abstract: Purpose The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can be revisited in… read more here.
Keywords: international marketing; marketing; digital era; marketing strategy ... See more keywords
Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration
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DOI: 10.1108/imr-06-2021-0194
Abstract: PurposeThis paper aims to illustrate the scope and challenges of using computer-aided content analysis in international marketing with the aim to capture consumer sentiments about COVID-19 from multi-lingual tweets.Design/methodology/approachThe study is based on some 35… read more here.
Keywords: six countries; methodology; international marketing; machine learning ... See more keywords