Articles with "international programmes" as a keyword



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‘Just like studying abroad’: an analysis of the online promotional videos of Thai university international programmes

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Published in 2020 at "Journal of Marketing for Higher Education"

DOI: 10.1080/08841241.2020.1720888

Abstract: ABSTRACT Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market international programmes in the Global South.… read more here.

Keywords: analysis; analysis online; studying abroad; abroad analysis ... See more keywords