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Published in 2020 at "Journal of Marketing for Higher Education"
DOI: 10.1080/08841241.2020.1720888
Abstract: ABSTRACT Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market international programmes in the Global South.…
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Keywords:
analysis;
analysis online;
studying abroad;
abroad analysis ... See more keywords