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Published in 2021 at "Indian Journal of Marketing"
DOI: 10.17010/ijom/2021/v51/i10/166438
Abstract: Many Indian companies from manufacturing sectors such as industrial, consumer discretionary, and materials have forayed into international markets through exports, overseas ventures, mergers and acquisitions (M&As), joint ventures, etc. Still, there remain unanswered findings to…
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Keywords:
degree internationalization;
indian manufacturing;
manufacturing;
internationalization doi ... See more keywords