Internationalization pattern of creative-cultural events: Two cases from Canada
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DOI: 10.1016/j.ibusrev.2018.03.003
Abstract: Abstract This paper characterizes the internationalization of creative-cultural events through in-depth, longitudinal and ethnographic case-studies of two typical events. It develops four families of propositions based on the extant theory and tests them against their… read more here.
Keywords: internationalization pattern; pattern creative; cultural events; creative cultural ... See more keywords