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Published in 2021 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2021.797482
Abstract: Previous studies have shown that the empathy process is the main driving factor that triggers tourists’ intention to visit Internet celebrity spots. However, the academic community has not yet formed a unified understanding of the…
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Keywords:
attribution;
travel;
celebrity spots;
intention ... See more keywords
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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.892347
Abstract: Driven by the development of new media, the Internet celebrity economic marketing model has gradually become one of the mainstream online marketing models. It has aroused warm attention on the network platform and provided a…
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Keywords:
celebrity economy;
entrepreneurial behavior;
internet celebrity;
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Published in 2022 at "Frontiers in Public Health"
DOI: 10.3389/fpubh.2022.887913
Abstract: With the continuous expansion of COVID-19, many medical experts with the characteristics of “Internet Celebrities” are increasingly influencing people's vaccination behavior, which is crucial for overall social welfare. To explore the influence of Internet celebrity…
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Keywords:
vaccination;
medical experts;
influence;
internet celebrity ... See more keywords