A survey of internet marketing by small and medium-sized enterprises for placing wine on the market
Sign Up to like & getrecommendations! Published in 2018 at "Physica A: Statistical Mechanics and its Applications"
DOI: 10.1016/j.physa.2018.04.095
Abstract: This paper presented a survey of models for possible aspects of Internet marketing and online advertising. The aim of the survey was to improve the business of enterprises engaged in the wine production and wine… read more here.
Keywords: wine; internet marketing; survey; advertising ... See more keywords
Internet marketing in healthcare: The case of generic drugs and the contagion effect
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DOI: 10.1080/20479700.2018.1540184
Abstract: ABSTRACT Background: Our work is motivated by prior evidence of significant negative wealth effects reported by Jambulingam and Sharma, based on the Food and Drug Administration (FDA) 2 April 2009, warning letters to 14 major… read more here.
Keywords: generic firms; effect; contagion effect; contagion ... See more keywords
The influence of internet marketing capabilities on international market performance
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DOI: 10.1108/imr-04-2018-0146
Abstract: The paper aims to explore the influential path of internet marketing capabilities impacting international market performance. The paper further investigates the mitigating roles of market- and entrepreneurial-oriented behaviors and knowledge internalization in this relationship. The… read more here.
Keywords: market; marketing capabilities; marketing; performance ... See more keywords