Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths
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DOI: 10.3390/su15086570
Abstract: COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the… read more here.
Keywords: interpersonal influences; word mouth; behavior covid; electronic word ... See more keywords