Shopping centers revisited: The interplay between consumers’ spontaneous online communications and retail planning
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DOI: 10.1016/j.jretconser.2021.102576
Abstract: Abstract This paper revisits shopping centers' characteristics in the light of consumers' choices of actual centers in spontaneous online communications. We argue that modes of shopping centers marketing, which comprise a certain set of attributes… read more here.
Keywords: online communications; spontaneous online; shopping centers; interplay consumers ... See more keywords