Articles with "interplay physical" as a keyword



Photo from wikipedia

The interplay between physical and social servicescape: investigating negative CCI

Sign Up to like & get
recommendations!
Published in 2023 at "Journal of Services Marketing"

DOI: 10.1108/jsm-04-2022-0148

Abstract: Purpose Negative customer-to-customer interactions (NCCI) occurring in physical service encounters can have a detrimental effect on a focal customer’s experience. This paper aims to explore how the interplay between the physical servicescape and the presence… read more here.

Keywords: servicescape; physical social; social servicescape; interplay physical ... See more keywords