Now what? : Evaluating the sales effects of introducing an online store
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DOI: 10.1016/j.jretconser.2017.08.010
Abstract: This study creates a framework for evaluating the sales impact of adding an online channel to an existing network of physical stores. Using a unique database consisting of pooled customer data from a Swedish retailer's… read more here.
Keywords: online channel; evaluating sales; introducing online; online store ... See more keywords