The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
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DOI: 10.1080/13527266.2016.1270344
Abstract: Abstract This paper examines the interrelated effects of respect, ad intrusiveness, and ad interactivity on attitudes toward brands and the publishers that serve online advertisements. Despite widespread use of the term, respect has received almost… read more here.
Keywords: intrusiveness; interactivity; brand site; respect ... See more keywords
Parental illness intrusiveness in parents of children with neuromuscular disorders.
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DOI: 10.1177/22143602251370583
Abstract: BACKGROUND Pediatric neuromuscular diseases (NMDs) do not only affect patients themselves, they also exert an impact on parents. However, the impact that parents experience on their own personal lives remains largely understudied. OBJECTIVE This study… read more here.
Keywords: illness intrusiveness; intrusiveness; life; parental illness ... See more keywords