The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
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DOI: 10.1080/13527266.2016.1270344
Abstract: Abstract This paper examines the interrelated effects of respect, ad intrusiveness, and ad interactivity on attitudes toward brands and the publishers that serve online advertisements. Despite widespread use of the term, respect has received almost… read more here.
Keywords: intrusiveness; interactivity; brand site; respect ... See more keywords