Omni-channel retail operations in the presence of strategic customers: The benefit of inventory commitment
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DOI: 10.1371/journal.pone.0264900
Abstract: This paper studies the impact of strategic customer behavior on retailers’ omni-channel strategies. Customers in the market are classified into strategic omni-channel customers and myopic B&M (brick and mortar) store customers. The retailer firstly charges… read more here.
Keywords: strategic customers; markdown policy; inventory commitment; omni channel ... See more keywords