Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands
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DOI: 10.1177/10591478241258475
Abstract: Past research in operations management and marketing on inventory levels and product variety has predominantly focused on their effects on brand performance indicators, such as sales and market share while overlooking the influence on consumers’… read more here.
Keywords: inventory levels; product variety; variety; brand ... See more keywords