Pricing and investing in co-creation with customers for a duopoly
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DOI: 10.1016/j.ijpe.2021.108145
Abstract: Abstract Customers participating in the firm’s product co-creation can discern the precise valuation about the product before actual consumption and get a potential benefit which encourages them to buy the products they have co-created. This… read more here.
Keywords: pricing investing; customer; valuation; social welfare ... See more keywords