Investing In CSR Pays You Back in Many Ways! The Case of Perceptual, Attitudinal and Behavioral Outcomes of Customers
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DOI: 10.3390/su12031158
Abstract: Researchers and scholars have widely attributed corporate social responsibility (CSR) to enormous outcomes. However, the customer-specific outcomes are either less investigated or lack clarity. By focusing on perceptual, attitudinal and behavioral outcomes of CSR, this… read more here.
Keywords: investing csr; attitudinal behavioral; behavioral outcomes; citizenship behavior ... See more keywords