Metaverse in marketing and logistics: the state of the art and the path forward
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DOI: 10.1108/apjml-01-2023-0078
Abstract: PurposeEver since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six identified critical areas that the metaverse could… read more here.
Keywords: metaverse; marketing logistics; marketing; invited contributors ... See more keywords