Effect of customer involvement on co-creation of services: A moderated mediation model
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DOI: 10.1016/j.jretconser.2021.102660
Abstract: Abstract The study explored the influence of customer involvement on co-creation directly and indirectly through three customer engagement dimensions, namely identification, interaction, and absorption from lens of customer-dominant logic and stimulus-organism-response framework. Data were collected… read more here.
Keywords: customer; involvement creation; creation services; customer involvement ... See more keywords