Information searching in the mobile environment: Differences in involvement dimensions among product categories✰,✰✰,★,★★
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DOI: 10.1016/j.techfore.2020.120379
Abstract: Abstract In the study, we examine how specific involvement dimensions based on cognitive and affective involvement explain information search for products of different involvement levels (i.e., clothing and kitchenware). The study also assesses two aggregated… read more here.
Keywords: mobile environment; information; search; involvement dimensions ... See more keywords