Tourists’ involvement and memorable food-based experiences as new determinants of behavioural intentions towards typical products
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DOI: 10.1080/13683500.2019.1631265
Abstract: ABSTRACT Tourism organizations face the challenge of employing fresh strategies in order to meet the new quest for emotional and experiential products. The present work considers the concept of Involvement and Memorability as new drivers… read more here.
Keywords: tourists involvement; involvement memorable; based experiences; memorable food ... See more keywords