Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
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DOI: 10.1080/02650487.2020.1732114
Abstract: Abstract Applying the ad-context congruence framework, priming theory, and associative network of memory model, two experimental studies (N1 = 445; N2 = 449) investigated the effects of displaying different proportions of thematically relevant and irrelevant… read more here.
Keywords: relevant ads; relevant irrelevant; irrelevant ads; click ... See more keywords