Irresistible possibilities: Examining the uses and consequences of social media influencers for contemporary public relations
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DOI: 10.1016/j.pubrev.2020.101983
Abstract: Abstract The proliferation of social media technologies have seen public relations practitioners adapt their practices for the emergent digital media ecologies, with the growing phenomenon of social media influencers (SMIs) presenting new opportunities and challenges… read more here.
Keywords: social media; possibilities examining; irresistible possibilities; media influencers ... See more keywords