Toward advancing debates on Islamic marketing: a renewed perspective
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DOI: 10.1108/jima-08-2016-0064
Abstract: Purpose The purpose of this paper is to offer a renewed perspective on the intersections of Islam and marketing. Design/methodology/approach This paper is based on Islamic marketing literature, Islam’s view on human and economic progress,… read more here.
Keywords: renewed perspective; debates islamic; paper; islamic marketing ... See more keywords
Islamic marketing paradoxes: a way to understand it again …
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DOI: 10.1108/jima-12-2016-0106
Abstract: This paper aims to provide insights on Islamic marketing (IM) through discussing a number of controversial questions and paradoxes to understand deeply this new wave.,The paper is conceptual in nature. It is based on several… read more here.
Keywords: way understand; marketing paradoxes; paper; islamic marketing ... See more keywords
Success strategies in islamic marketing mix
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DOI: 10.33736/ijbs.581.2015
Abstract: 1. INTRODUCTIONIslamic marketing (IM) is a relatively new development in marketing thought and the term IM has not been addressed satisfactorily in the literature. In fact, despite the prominence of Islam, there has been little… read more here.
Keywords: marketing mix; muslim; market; islamic marketing ... See more keywords