What keeps Islamic mobile banking customers loyal?
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-08-2017-0090
Abstract: Purpose This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. Design/methodology/approach The primary data are collected from the survey administered to 250… read more here.
Keywords: banking services; banking; banking customers; islamic mobile ... See more keywords