Identifying key features of Islamic mobile apps through fuzzy Kano’s model
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DOI: 10.1108/jima-05-2024-0213
Abstract: Purpose This paper aims to identify the major attractive design features of Islamic mobile apps that have the greatest impact on consumer satisfaction using the Kano model, an organized approach to specify consumer requirements and… read more here.
Keywords: kano model; mobile apps; islamic mobile; design ... See more keywords
What keeps Islamic mobile banking customers loyal?
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DOI: 10.1108/jima-08-2017-0090
Abstract: Purpose This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. Design/methodology/approach The primary data are collected from the survey administered to 250… read more here.
Keywords: banking services; banking; banking customers; islamic mobile ... See more keywords