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Published in 2021 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-07-2020-0211
Abstract: Purpose This study aims to determine the direct and indirect effects of Islamic spirituality on organizational citizenship behavior (OCB) Islamic perspective (OCBIP), identifying the role of spiritual and marketing strategy at work and organizational commitment…
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Keywords:
spirituality;
work organizational;
islamic perspective;
organizational commitment ... See more keywords