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Published in 2020 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-04-2019-0082
Abstract: Purpose This study aims to present the push-pull motives of Islamic tourism and how these provide the basis for promoting and developing Islamic tourism practices in Ghana’s tourism industry. As Islamic tourism is considered as…
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Keywords:
tourism;
islamic tourism;
satisfaction;
word mouth ... See more keywords
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Published in 2017 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-05-2015-0030
Abstract: Purpose The World Islamic Tourism Mart in Malaysia has been attracting Muslim tourists from all over the world to choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the…
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Keywords:
islamic compliance;
muslim tourists;
islamic tourism;
motivational factors ... See more keywords