The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products
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DOI: 10.3390/su12156275
Abstract: Previous publications have shown that Italian consumers are willing to pay a premium price for certain categories of Made in Italy products. The premium price has proven to be higher in the food sector. This… read more here.
Keywords: pay; made italy; willingness pay; italy products ... See more keywords