The impact of IT infrastructure capability on NPD performance: The roles of market knowledge and innovation process formality
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DOI: 10.1016/j.jbusres.2021.04.072
Abstract: Abstract Researchers and practitioners are increasingly considering Information Technology Infrastructure (ITI) capability as a competitive tool for New Product Development (NPD). However, current knowledge on how ITI capability influences NPD performance remains unclear, as the… read more here.
Keywords: capability; npd performance; iti capability; market knowledge ... See more keywords