Japanese CEOs cross-cultural management of customer value orientation in India
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DOI: 10.1108/md-06-2020-0776
Abstract: PurposeThe purpose of this paper is to develop understanding of cross-cultural issues relating to the experience and implications of an elite grouping of Japanese CEOs customer value orientations (CVOs) within Japanese firms operating in India.… read more here.
Keywords: management; indo japanese; cross cultural; customer value ... See more keywords