An Exploratory Treatise on Jay-customers Behavior in the Banking Industry in India: A Dyadic Perspective
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Asian Finance, Economics and Business"
DOI: 10.13106/jafeb.2017.vol4.no4.79
Abstract: The purpose of this research is to examine reasons and evaluate strategies implemented by the Indian banking industry in tackling jaycustomers in general and in light of the recent demonetization in particular. After a thorough… read more here.
Keywords: jay customers; dyadic perspective; banking; banking industry ... See more keywords