Joint Assortment and Price Optimization With Multiple Purchases
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DOI: 10.1177/10591478241279560
Abstract: In this article, we incorporate the effects of multi-unit purchases into consumer choice models and investigate the associated joint assortment and price optimization problems. Under the proposed two-stage choice framework, consumers first form a consideration… read more here.
Keywords: multiple purchases; assortment price; price; joint assortment ... See more keywords