Journal of Brand Management: year end review 2017
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DOI: 10.1057/s41262-017-0078-9
Abstract: A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the theme of (1) brand and… read more here.
Keywords: brand management; management year; journal brand; brand ... See more keywords
Journal of Brand Management: year end review 2018
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Brand Management"
DOI: 10.1057/s41262-018-0139-8
Abstract: This is a review and reflection of various Special Issue themes published in the Journal of Brand Management during 2018. Future research avenues are also identified. Themes discussed include (1) Brands that do Good, (2)… read more here.
Keywords: brand management; management year; journal brand; brand ... See more keywords
Journal of Brand Management: year end review 2019
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Brand Management"
DOI: 10.1057/s41262-019-00172-8
Abstract: A selection of key themes and identification of future research avenues from within the Journal of Brand Management during 2019 that included a special issue focused on (1) corporate social responsibility and brands. Three additional… read more here.
Keywords: brand management; brand; journal brand; management year ... See more keywords