The Journal of Consumer Marketing at age 35: a retrospective overview
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DOI: 10.1108/jcm-06-2020-3876
Abstract: The Journal of Consumer Marketing (JCM) has ceaselessly strived toward presenting updated insights on consumer behavior in the marketplace. Blending both theory and practice, it features rigorous consumer-centric research, which addresses pressing managerial concerns. Recently,… read more here.
Keywords: consumer; journal consumer; jcm; consumer marketing ... See more keywords