User journey games: automating user-centric analysis
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DOI: 10.1007/s10270-024-01148-2
Abstract: The servitization of business is moving industry to business models driven by customer demand. Customer satisfaction is connected with financial rewards, forcing companies to invest in their users’ experience. User journeys describe how users maneuver… read more here.
Keywords: journey; journey games; analysis; user journey ... See more keywords