A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
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DOI: 10.1016/j.jretconser.2021.102550
Abstract: Abstract In light of the complex customer behaviour and customer journeys in omnichannel retailing, this study aims to investigate customer co-creation behaviour, customer response and customer experiential values as critical aspects of the customer journey,… read more here.
Keywords: journey satisfaction; customer journey; customer; journey ... See more keywords